7i77's Privacy Policy
Your personal information is completely safe with us. This policy explains in detail how 7i77 collects, uses, and protects your data.
Introduction and Scope
7i77 ("we", "our") is a trusted online casino and betting platform in Bangladesh. This Privacy Policy ("Policy") explains how we collect, store, process, and protect the personal information of users of our website https://7i77.lat and related services ("Platform").
By creating an account or using our Platform, you agree to the terms of this Privacy Policy. This Policy should be read together with our Terms and Conditions.
This Policy applies only to individuals aged 21 or older. We do not intentionally collect any information from minors.
What Information We Collect
7i77 may collect the following types of personal information:
2.1 Registration and Identity Information
- Full name and date of birth
- Email address
- Residential address
- National ID or passport number (for identity verification)
- Username and password
2.2 Financial and Transaction Information
- bKash, Nagad, Rocket, or bank account details (for transaction processing only)
- Deposit and withdrawal history
- Records of bonus and promotional offer usage
2.3 Technical Information
- IP address and device identification details
- Browser type and version
- Operating system information
- Cookies and session data
- Activity logs on the Platform
2.4 Gaming Activity Information
- Betting history and amounts
- Game preferences and habits
- Win and loss records
- Responsible gaming limits provided voluntarily
2.5 Communication Information
- Live chat conversations and support ticket contents
- Records of email communications
- Information provided in surveys or feedback forms
How We Use Your Information
7i77 uses collected information for the following purposes:
3.1 Service Delivery and Management
We use your information to create and manage your account, process transactions, and provide gaming services without interruption.
3.2 Identity Verification and Security
Verifying your identity to prevent fraud, money laundering, and other illegal activities is part of our legal responsibility. This information is required under the Know Your Customer (KYC) process.
3.3 Customer Support
We use your information to provide effective support through 24/7 live chat and email. Keeping a history of previous communications helps us improve our support quality.
3.4 Responsible Gaming
We analyze gaming data to monitor gaming behavior, identify potential issues, and ensure player well-being. This information is used to help set limits in line with our Responsible Gaming guidelines.
3.5 Marketing and Communications
With your consent, we may use your contact information to send you new offers, bonuses, and promotional updates. You can opt out of these communications at any time.
3.6 Platform Improvement
Anonymous analytics data is used to improve the user experience, add new features, and resolve technical issues.
Sharing Information with Third Parties
7i77 never sells your personal information. However, limited information may be shared in the following circumstances:
4.1 Service Providers
Necessary information is shared with trusted third parties for payment processing (bKash, Nagad, Rocket, and bank transfers), cybersecurity, and technical infrastructure management. These partners operate under strict confidentiality agreements.
4.2 Legal Obligations
We will comply with legal obligations if disclosure of information is required under a court order, regulatory authority directive, or applicable law.
4.3 Fraud Prevention
Necessary information may be shared with fraud and money laundering prevention agencies. This activity is essential to protect all users of the Platform.
4.4 Business Transfers
In the event of a merger, acquisition, or asset transfer, user information may be transferred to the new entity. You will be notified in advance and the protections under this Policy will continue to apply.
Cookies and Tracking Technologies
7i77 uses the following types of cookies:
5.1 Essential Cookies
These cookies ensure the basic functioning of the Platform — such as maintaining login sessions, security verification, and saving cart contents. Blocking them may prevent the Platform from working properly.
5.2 Functional Cookies
These cookies are used to remember your language preferences, theme settings, and other personalized experiences.
5.3 Analytics Cookies
Anonymous statistics are collected to understand Platform usage and improve service quality. This information does not identify any specific individual.
You can control or disable most cookies through your browser settings. However, disabling essential cookies may cause some services to stop working.
Data Security Measures
7i77 applies industry-standard security measures to protect your personal information:
6.1 Encryption
All data transmission on our Platform is protected by SSL/TLS encryption. This means all information traveling between your browser and our servers is encrypted.
6.2 Data Storage Security
Information stored on our servers is protected by encryption and access control systems. Only authorized staff can access information for specific service-related purposes.
6.3 Password Protection
Your password is stored in hashed form — meaning the original password is never stored directly. Our staff will never know or ask for your password.
6.4 Regular Security Audits
Our security systems are regularly evaluated and improved. Quickly identifying and resolving any potential vulnerabilities is our priority.
However, no data transmission over the internet is completely secure. While we are committed to ensuring the highest level of protection, we cannot guarantee absolute security.
Your Rights
As a 7i77 user, you have the following rights over your own information:
7.1 Right to Access
You can request to know what information we hold about you. Email us at [email protected] — after verification, we will provide you with full details.
7.2 Right to Correction
If any of your stored information is incorrect, you can request that it be corrected. This can be done through your account settings or via our support team.
7.3 Right to Deletion
In certain circumstances, you may request that your personal information be deleted. However, some information may need to be retained for a set period due to legal, regulatory, or contractual obligations.
7.4 Withdrawal of Marketing Communications
You have the right to opt out of promotional emails or notifications at any time. Click the "Unsubscribe" link at the bottom of any email or contact our support team directly.
7.5 Right to Lodge a Complaint
If you believe your privacy rights have been violated, email us at [email protected]. We will aim to respond within 30 business days.
Data Retention Period
7i77 retains information according to the following policy:
8.1 Active Accounts
Necessary information will be retained for the entire duration your account remains active. This information is used for service delivery, security, and customer support.
8.2 After Account Closure
Even after an account is closed, certain information must be retained for a set period due to legal and regulatory obligations. Records of financial transactions fall under this category.
8.3 Marketing Data
If you opt out of marketing communications, that preference is recorded and respected. The opt-out record is retained to prevent accidental contact in the future.
Protection of Minors
7i77 is intended solely for individuals aged 21 or older. We do not intentionally collect any personal information from minors.
Age is verified during the registration process. If any user registers by providing a false age, their account will be closed immediately and all information will be deleted.
If you become aware that a minor is using our Platform, please notify us at [email protected]. We will take prompt action.
Policy Changes and Updates
7i77 reserves the right to update this Privacy Policy from time to time. Reasons for changes may include:
- Addition of new services or technologies
- Legal or regulatory changes
- Improvements to security measures
- Clarification Based on User Feedback
For important changes, we will notify you by email or through a notice on the platform. Continuing to use the platform after any changes will be considered as your acceptance of the updated policy.
Previous versions may be available upon request — email us at [email protected].
Contact & Complaints
If you have any questions, concerns, or complaints about this privacy policy, please contact our privacy team:
24/7 support in Bengali
We will try to respond within 30 business days of receiving your request. Complex matters may require additional time, but we will keep you informed.
To learn more about our services, visit our FAQ and About Us page.